Website Strategy
I redesigned the Nutrex website to improve the aesthetics, user experience, and customer buying journey.
Wireframes
Using Sketch, I reorganized the layout and flow of pages to improve the eCommerce experience for their customers and put sales at the forefront. Their previous product catalog was confusing and difficult to differentiate between product SKUs. To simplify the shopping experience for customers, I reduced the number of products and combined them into variable products.
Website Color Palette
I refreshed their color palette to incorporate a more vibrant blue, bold green, and pale blue.
Optimizing the User Experience
Before
After
Desktop Designs
Created while working at L7 Creative.