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L7 Advertising

I designed and developed (front-end) the website for the sister company to L7 Creative, L7 Advertising. To gain interest from small business owners, the site needed to be straightforward and easy to understand. The overall style and content would need to convey that L7 Advertising was a reliable and experienced advertising partner.

WEBSITE Design.

Website Concept

The visual design we selected was intended to convey the message that L7 Advertising is a high tech partner that small business owners can feel confident in partnering with.

Wireframes

I created a full set of wireframes in Sketch. To simplify the user journey, I reduced the amount of pages and created a standardized layout to describe the service offerings. This would allow the user to easily pinpoint what channels we offer and exactly what clients get when they sign up for services.

L7 Advertising Website Design & Development

After the wireframing was complete for the site, I designed and prepared assets. The visual style incorporated abstract images that hinted at our high-tech and data-driven methods. I contrasted these abstract visuals with team images to give potential leads a “peak behind the curtain” at the humans who are running their campaigns. The gradient overlays on top of the team images unified the two contrasting styles.

After the design was complete, I then built the site utilizing the front end website builder, Beaver Builder.

 Created while working at L7 Creative.